Services

We build the plan. You choose who runs it.

With Social Partner, we become your external social team and run your social quarter by quarter. With Social Sprint, your team gets the strategy and the plan for the quarter, in two weeks.

Book a Social System Review Compare the two ↓

Channels we run

LinkedIn
Instagram
X
Substack

Two ways to work with usWho executes the plan?

Social PartnerWe build the plan. We execute.Custom
Social SprintWe build the plan. You execute.€3,000
AdvancedNetwork building and team trainingOptional

Both start fromYour quarter plan, and the same senior strategists.

Two ways to work together

A plan for your team. Or a team for your plan.

If you have the people, the Sprint gives them the plan. If you need the people too, Social Partner is the whole team.

Strategy and advisory

Social Sprint

We build the plan. You execute. In two weeks, from your quarter plan.

€3,000 For one channel. Extra channels cost more.

A review of your social today and three competitors
Messaging and voices for your company and up to three leaders
Content strategy with formats and ready templates
An audience map for every profile
KPIs and a week by week roadmap for the quarter

The outcomeA quarter plan your team can run from day one, KPIs to track it, and 30 minutes with us every month.

Book a Sprint

Our core service

Social Partner

We build the plan. We execute. As your external social team.

Custom Priced on your scope. Minimum one quarter.

Quarterly strategy built on your priorities
Company, executive and expert profiles
Content, design and video concepts
Campaign concepts and creative direction
Distribution, audience development and employee advocacy
Monthly reporting, social listening and optimization

The outcomeSocial that runs every week without your team carrying it, a monthly report on what it moved, and a sharper plan every quarter.

Talk to us

Compare the plans

Social Sprint or Social Partner? Here's how they differ.

Side by side, so you can pick in a minute.

Social SprintWe build the plan. You execute.

Social PartnerWe build the plan. We execute.

Best for

Teams with their own marketers, designers and writers

Teams that want social planned and run for them

Who executes

Your team

We do, with your approval

Strategy, voices and audience map

Included

Content, campaigns and distribution

Planned by us, run by your team

Run by us

Reporting

KPIs your team tracks

Monthly report and optimization

Channels

One. More for an extra fee.

Any mix your scope needs

Working together

A handoff workshop, then 30 minutes a month

Shared Slack and email, every week

Commitment

One quarter at a time

Minimum one quarter

What we do

Everything it takes to make social work. Not only the posts.

Six jobs, one team.

01Strategy and intelligence

Know where to show up and what to say

Research on your buyers, competitors and category
Social listening and the narratives worth owning
A quarter plan: priorities, messages, channels and key moments

02Executive and expert voices

The right people speak for you, each to their own buyer

Who speaks to which buyer, about what
Founders and executives, written from short interviews
Experts brought in for launches and campaigns

03Storytelling and creative

Content your buyers actually stop for

Formats and series built for your buyers
Design, carousels and video concepts
Copy that sounds like each person, not like a brand

04Campaigns and culture

Launches and big moments that land

Campaign concepts for launches, research, reports and events
Creative direction for the whole campaign and every asset
Collaborations with creators, partners and communities
The social side of webinars and conferences

05Distribution and audience

Every piece reaches the people you sell to

Audience development for every profile
Employee advocacy with ready assets and prompts
Communities, creators and partner voices

06Operations and measurement

Social that runs on time, with results you can see

Approvals and publishing through official platform access
Briefs and coordination with your other teams
Monthly reporting and a quarterly review

Audience development

Great content is half the job. The right people have to see it.

For every profile we define who it should reach.

Included

Complete ICP profiles

Every buyer persona mapped: their role, their problems, what they need to believe and who they listen to. So every post is written for someone specific.

Included

A network map for every profile

The target accounts, people and communities each profile should be connected with, plus a monthly target list and a simple engagement routine.

Network building

With the right tools and specialist partners, we build and nurture each profile's network with the ICP people it should know. Always within each platform's rules.

Ask about network building

Training and enablement

Train your own team. Add it to either plan.

For teams that want their own people posting with confidence.

Ask about training

Employee and expert training

For the people who know your product best and rarely post. Practical training, guidelines, content and AI prompts, templates and routines that make staying active easy.

Founder and marketing leadership advisory

For leaders building social into the company: how to structure the team, who to hire, who owns what, and an employee advocacy program people join by choice.

How we work together

You bring the business. We turn it into a social program.

We build on your positioning and work alongside your other teams.

You bring

Business priorities and positioning
Customer insight and product expertise
Access to your leaders and experts
One person who approves within two days

Team	We do	They keep
Product marketing	Launches and messaging on social	Positioning, launch plans
SEO	Articles turned into social formats	Search and the blog
Paid	Pick posts to promote, brief the team	Campaigns and budget
PR	Social around news and coverage	Media relations
Sales	Content to share with buyers	Outreach and deals
Events	Speaker assets, promotion, clips	Venue and logistics

How the Sprint runs

Two weeks to build. Three months to make it work.

Same process every time, a strategy built only for you.

Book a Sprint

Day 1Kickoff
Your quarter plan, your goals and access to your profiles.
Week 1Research
Your social, competitors and buyers, plus interviews with your leaders.
Week 2Strategy
Messaging, voices, formats, the audience map, KPIs and the roadmap.
Day 14Handoff
A workshop where your team gets the plan and the templates.
Month 1First review
30 minutes on what's working and what to fix.
Month 2Second review
30 minutes to adjust the plan to real results.
Month 3Final review
What moved, and what to do next quarter.

Marija presenting the Mad Magnet Marketing Masterclass to a full room — Our Marketing Masterclass

How Social Partner runs

Your external social team. Inside your workflow.

In your Slack and email

One shared channel, where we also coordinate with your team and partners.

Planned quarterly, run every week

Each quarter starts from your priorities. The work goes out every week.

A clear scope

Channels, profiles, production and campaigns agreed up front, adjusted together when priorities change.

Ideas before you ask

At least three new opportunities every month: a creator, a podcast, a community or an event.

Want to know how we think? Read our Manifesto →

Insights

See how we think. Before you book a call.

MAD Talks · Episode 01

B2B SaaS positioning doesn't work until it changes what you build, sell and say

Read it

Start with Insights

Teardowns of the companies your team looks up to, playbooks you can run next quarter, and MAD Talks with the people who build GTM for a living.

Go to Insights →

ClayTeardown

How Clay matches each leader to a different buyer

Read it GongTeardown

How Gong turns its whole team into a channel

Read it

FAQ

Questions about the service

Is the Sprint a trial for Social Partner?

No. It's a complete service with its own result: a quarter plan your team can run. It's also a good way to see how we think before you hand us the whole program.

Do we need a Sprint before Social Partner?

No. Social Partner starts with its own strategy and quarter plan, so you can begin there directly.

Is there a minimum term for Social Partner?

Yes, one quarter. Strategy needs a full quarter to show what it can do, so we plan and run social in blocks of three months. After the first quarter, we continue quarter by quarter.

What does the €3,000 Sprint include?

The full strategy and quarter plan for one channel, the one that matters most for your quarter, plus three monthly reviews. More channels can be added for an extra fee.

How is Social Partner priced?

By scope: how many channels and profiles, how many executives and experts, how much production and how many campaigns. You get the scope and the price in writing before anything starts.

Does Social Partner include unlimited content?

No. Every program has an agreed scope, so you always know what you're getting. When your priorities change, we change the scope together.

Which channels do you cover?

LinkedIn, Instagram, X and Substack. The strategy decides which come first, based on where your buyers spend their time.

Can we add training or network building?

Yes. Both are advanced options you can add to the Sprint or to Social Partner. Tell us on the first call and we'll include them in the scope.

Free Positioning Audit

See your positioning the way your buyers do. Before you spend a quarter on social.

The audit reads your website and materials and shows you, in about 60 seconds, where buyers get lost.

Used by 60+ B2B SaaS companies

Free. No call needed. Your report as a PDF.

Positioning audit · yourcompany.com Can a buyer tell, in one visit:

Who it's forClear
What problem it solvesClear
Why you, not the alternativeUnclear
Why buy nowMissing

Plus what to change first, in a PDF you can share with your team.

What should social help you achieve next quarter?

Tell us the priority. We'll show you the biggest gaps and opportunities in your social.

Book a Social System Review

Free. No preparation needed.

Partner Ecosystem

One network. Every specialist your company will ever need.

Social is one part of your growth. Around it sits a closed, vetted network of B2B SaaS specialists in product marketing, SEO, paid, PR, outbound and video. You don't search for vendors. You get introduced, with context.

Explore the Partner Ecosystem →

We build the plan. You choose who runs it.

A plan for your team. Or a team for your plan.

Social Sprint

Social Partner

Social Sprint or Social Partner? Here's how they differ.

Everything it takes to make social work. Not only the posts.

Know where to show up and what to say

The right people speak for you, each to their own buyer

Content your buyers actually stop for

Launches and big moments that land

Every piece reaches the people you sell to

Social that runs on time, with results you can see

Great content is half the job. The right people have to see it.

Complete ICP profiles

A network map for every profile

Network building

Train your own team. Add it to either plan.

Employee and expert training

Founder and marketing leadership advisory

You bring the business. We turn it into a social program.

Two weeks to build. Three months to make it work.

Your external social team. Inside your workflow.

See how we think. Before you book a call.

B2B SaaS positioning doesn't work until it changes what you build, sell and say

Start with Insights

How Clay matches each leader to a different buyer

How Gong turns its whole team into a channel

Questions about the service

See your positioning the way your buyers do. Before you spend a quarter on social.

What should social help you achieve next quarter?

One network. Every specialist your company will ever need.

Join the B2B SaaS marketers who get our teardowns first.