Your company profiles post. Few people see it.
B2B social media agency for SaaS & AI
Your external social team.
Each quarter we turn your top GTM priority into a social program your leaders and experts carry to the buyers who decide.
Book a Social System Review
See how it works ↓
Free. Your biggest social gaps and opportunities, in one call.
You give us your next 90-day GTM priority
New feature launch
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Every post speaks to someone who can say yes, and to what they need to believe.
Ops leaders“It saves my team hours.”Tech evaluators“It fits our stack.”Customers“It's worth turning on.” -
No building an audience from zero. Sometimes the best channel is a person, not a platform.
FocusLinkedInProveA creator ops leaders followExpandA lead magnet your team shares -
One message buyers can repeat to their team, with its own angle for each buyer.
“Hours of manual work, gone.”
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Buyers trust people more than logos. Each leader speaks to the buyer who trusts them most.
CEOWhy now, for economic buyersCTOHow it works, for evaluatorsPMUse cases, for daily users -
Your launch reaches audiences you don't have yet, through voices your buyers already trust.
CreatorIntegration partnerCustomer championBriefs toPMM ✓ · PR ✓ · Paid ✓ · Video -
The launch keeps working after day one, with a campaign kit for the whole quarter.
Teaser→Launch day→Webinar→Clips -
You see who the launch reached and what it moved, against the business goal, not likes.
- Who's viewing
- Inbound DMs
- Demo requests from launch links
What you getYour launch reaches every buyer who decides, through seven voices instead of one company post.
What do the biggest players already know?
“The important brands are people now, as opposed to companies.”
Your employees' combined networks are about 12 times larger than your company page's following.
of LinkedIn citations in ChatGPT Search and Google AI Mode come from individual people, not company pages.
of hidden buyers say strong thought leadership makes them more open to sales and marketing outreach.
How it works
How we help you get this quarter's biggest goal in front of the buyers who decide, and make every social channel count.
01
Your quarterly goal
You tell us what the business needs this quarter: a launch, a new market, a move upmarket.
02
Our consulting
We work out which buyers, channels, voices and moments move that goal fastest.
03
We make it happen
We run it day to day, from writing and design to campaign concepts and distribution. Your team only approves.
Where B2B SaaS teams meet, we’re in the room.
Is your company's expertise reaching the people who buy? You have the expertise, but social isn't getting it to buyers.
Your companyCompany profile
We're excited to announce our new feature! Learn more at the link below.
yourcompany.com/launch
A few reactionsA few reshares
Your team ships launches, research, events and partnerships every month. Most of it reaches social as one company post and a few reshares.
The problem
Nobody owns social as a whole, so nobody points it at what the business needs most this quarter.
Your CEO posts when there's time.
Your technical experts don't post at all.
A launch gets a week of attention, then disappears.
Buyers and AI search both listen to people!
Our point of view: the goal picks the channel.
“Most social plans start with a schedule: five posts a week, everywhere. We start with what the business needs this quarter, and pick the fastest way to get it to your buyers.
Sometimes that's your CEO. Sometimes it's one webinar with a creator your buyers already trust, a partner's audience, or your CTO explaining the product.
A channel isn't only LinkedIn or X. It can be a person, a partnership or an event, distributed through social. Our job is to decide what social should carry right now, based on the goal.”
Voice architecture
One company. Several voices. One direction.
Different buyers trust different people. Every voice gets its own job and angle.
- 01Company profiles
LinkedIn, Instagram and X: launches, proof, resources and campaigns.
- 02CEO and founders
Where the market is going and why the company exists.
- 03CMO and GTM leaders
Customer problems, market insight and how teams buy.
- 04CTO and product
How it works, what was hard to build and why it matters.
- 05Subject experts
The detailed answers your buyers search for.
55%At Deel, the CEO drove 55% of the team's LinkedIn engagement. The other 45% came from 39 people posting for other markets. Source: Postiv
Teardowns
How leading SaaS teams run social. And what you can take from them.
How the teams you look up to run social, and what you can copy.
In practice
What one quarter looks like
Priority this quarter
Launch a new AI product
7 voices, one storyInside the company
- CEOExplains why the market is shifting and where the product fits.
- CTOBreaks down how it works and what makes it different.
- Head of ProductWalks through the use cases.
- CMOConnects the launch to the buyer's problem.
- Company profilesRuns the launch campaign: teaser, launch day, proof.
Outside voices
- Customers and partnersAdd proof and reach.
- CreatorShares the launch with an audience your buyers already follow.
What Mad Magnet does
- Picks the activities and formats
- Plans the narrative and angles
- Writes and designs everything that goes on social
- Lines up timing with product marketing, PR and paid
- Reports what reached the right buyers
Priority this quarter
Enter a new market
7 voices, one storyInside the company
- Regional leadBecomes the face of the company in the new market.
- CEOExplains why the company is entering this market now.
- Sales teamShares the questions local buyers ask, and the answers.
- Company profilesIntroduces the company to the market with local proof.
Outside voices
- Local customersShow how they use the product, in their own words.
- Local partnersShare the expansion with their audience.
- Local creatorsBring you into conversations your new buyers already follow.
What Mad Magnet does
- Finds the local voices and communities
- Plans the narrative and angles for the new market
- Writes and designs everything that goes on social
- Reports what reached the right buyers
Priority this quarter
Move upmarket
7 voices, one storyInside the company
- CEOTalks about the bigger problems the company now solves for larger teams.
- CTOAnswers the security, integration and scale questions enterprise buyers ask.
- CMOMakes the business case for a more senior buyer.
- Customer success leadShows how larger teams roll out the product.
- Company profilesPublishes enterprise proof: case studies, security, scale.
Outside voices
- Enterprise customersAdd proof that it works at their size.
- PartnersShow where the product fits in the enterprise stack.
What Mad Magnet does
- Maps who the new buyers trust
- Plans the narrative and angles for each of them
- Writes and designs everything that goes on social
- Reports what reached the right buyers
Where we fit
We don't replace your marketing team. We become its social function.
Your team brings
- Positioning and ICP
- Quarterly business priorities
- Product and customer knowledge
- Leaders' and experts' expertise
- Final approval
Your specialists keep When their work needs social, we connect it.
- Product marketingLaunches become social narratives
- SEO and contentReports get a distribution plan
- Paid mediaProven posts, ready to amplify
- PR and commsCoverage becomes social moments
- Outbound and salesWarmer conversations
- Events and videoSocial before, during and after
Mad Magnet runs
- Quarterly social strategy, built on your quarter plan
- Campaign concepts and messaging, built on your ICP
- Company profiles on LinkedIn, Instagram and X
- Leader and expert voices
- Copywriting, design and creative direction for every asset
- Campaign and organic distribution
- Listening and reporting
- Training for your leaders and team
Choosing a model
In-house, freelancer or external team?
Each one fits a different stage. Here's how to tell.
Hire in-house
- Best when
- Social is central enough to justify a full team.
- What it takes
- Time and budget to hire a strategist, a writer and a designer.
Use a freelancer
- Best when
- You already have a strategy and someone leading social.
- What you get
- Extra capacity for one thing: writing, design or video.
Bring in an external team
What we are- Best when
- You've outgrown one person doing everything, but it's too early to build a department.
- What you get
- Strategy, writing, design and distribution as one team, without the hires.
Who it's for
Built for B2B SaaS teams that have outgrown ad-hoc social.
We do our best work when you already have
- A clear ICP and a repeatable sales motion
- Someone who owns marketing: a Head, VP or CMO
- Specialists or partners covering your other channels
- Leaders or experts willing to be visible
- Launches, research or events happening regularly
- Social activity, but nobody owning it
We're probably not the right fit if
- You're still looking for product-market fit
- No leader wants to be visible
- You need booked meetings in 30 days (that's outbound)
- You're buying a number of posts per month
- You need someone to define your ICP and positioning. We build on yours.
Free Positioning Audit
See your positioning the way your buyers do. Before you spend a quarter on social.
The audit reads your website and materials and shows you, in about 60 seconds, where buyers get lost.
Used by 60+ B2B SaaS companies
★Free. No call needed. Your report as a PDF.
Positioning audit · yourcompany.com
Can a buyer tell, in one visit:
- Who it's forClear
- What problem it solvesClear
- Why you, not the alternativeUnclear
- Why buy nowMissing
Plus what to change first, in a PDF you can share with your team.
FAQ
Frequently asked questions
What does a B2B social media agency for SaaS do?
We build and run your social strategy. Each quarter we decide what social should carry for your top business priority, which voices and channels reach your buyers, which content types and formats to use, and how to get every piece in front of the most relevant people. Then we create it and run it across your company profiles and your leaders' and experts' profiles on LinkedIn, Instagram and X.
What do you actually create?
Strategy first, then everything social needs: campaign concepts and the creative direction for every asset, content concepts and formats, video concepts and briefs for your team or production partner, design, copy, campaign plans and distribution.
Should we hire a social media manager or an external social team?
Hire when social justifies a full in-house team. One hire rarely covers strategy, content for several voices, design and distribution at once. An external team gives you all of it while it's too early to build a department.
Which channels do you work on?
LinkedIn, X, Instagram and Substack, plus the creators and communities your buyers already follow. We start with one, usually LinkedIn, and prove it works for your goal. We add the next channel only when your buyers are there and the first one is delivering.
How do you measure results?
Against the business outcome we set together at the start of each quarter. We track results as close to that outcome as each platform and your own tools allow: who the content reached, what they did next, and how it moved the goal.
Do you run outbound?
No. We work alongside your outbound team or partners, and give them organic content and audience insight to build on.
How do we start?
With a free Social System Review. On the first call we ask about your goals and how social runs today. On the second, we walk you through the strategy we'd start with for your company. Then you choose: a Social Sprint, where we build the plan and your team executes, or Social Partner, where we build it and run it with you.
How much does it cost?
Social Sprint is €3,000 for one channel: the strategy and the plan for your quarter, built in two weeks, with a 30 minute review every month after. More channels can be added for an extra fee. Social Partner is priced on scope: channels, profiles, executives and experts, production and campaigns, with a minimum of one quarter. See both on the Service page.
Where are you based?
In Serbia, on Central European Time. Our working day covers the full European business day, overlaps with the Middle East in the morning and with the US East Coast in the afternoon. For US West Coast teams, we book calls in our evening. We work with B2B SaaS and AI companies in Europe, the Middle East and the US.
What should social help you achieve next quarter?
Tell us the priority. We'll show you the biggest gaps and opportunities in your social.
Book a Social System ReviewFree. No preparation needed.
Partner Ecosystem
One network. Every specialist your company will ever need.
Social is one part of your growth. Around it sits a closed, vetted network of B2B SaaS specialists in product marketing, SEO, paid, PR, outbound and video. You don't search for vendors. You get introduced, with context.