Manifesto
Social should move the business. Everything we do starts from there.
Mad Magnet is a B2B social media agency for SaaS and AI companies. We run social as part of go to market: built around the priority that matters most each quarter, and carried by the people your buyers already trust.
Who we are
A note from our founder
Hello SaaS marketer,
For years I ran social for consumer brands: fashion launches, beauty campaigns, retail drops. Nothing went live without creators, an art direction you'd spot from across the feed, and half the team posting on day one.
Then software companies started calling. That's when I realized my lipstick years had been training all along.
Consumer brands figured out social a long time ago. B2B SaaS is just getting started, which is the fun part. A lipstick and a data platform look like they have nothing in common, but both are bought by people. Consumer brands never forget that. Software marketing sometimes does.
I liked that problem too much to leave it alone. So we picked one industry and one job: running social for B2B SaaS and AI companies. We're a small team, so you'll talk to the people doing the work, me included. We study how the best teams do it, break it down in our teardowns and on MAD Talks, and bring what works to companies building their own social function.
If that's you, I'd love to hear what you're working on next quarter. Write to me on LinkedIn. I answer my DMs, promise.
P.S. Want to see how we think before we talk? Start with the teardowns in Insights.
What we believe
Seven things we won't change. Whatever the channel or the trend.
- 01
The goal picks the channel.
We start with what the business needs this quarter, then choose the move that gets there fastest. Sometimes that's a platform. Sometimes it's a person, a partnership or a single event, carried through social.
- 02
People are the brand now.
Buyers trust people more than logos. Your leaders and experts are your strongest channel, and each of them reaches a different buyer.
- 03
Distribution before production.
A post nobody sees didn't happen. We plan who will see the work before we plan how much of it to make.
- 04
Fewer, bigger moments.
A launch, a report, an event or a new market deserves a campaign with many voices, not one post from the company profile.
- 05
Every voice sounds like its owner.
Everything starts from conversations with the person. Nothing goes out without their approval.
- 06
We work alongside, not instead.
Product marketing, PR, paid, sales and your partners keep their work. Our job is to decide what social should carry, and get it to the buyers who matter.
- 07
Honest numbers.
We report what the tools can actually show, and what happened next. We don't promise pipeline we can't trace.
Join the team
We're growing, and we'd love to meet you.
If you like social, good ideas and working close to the people who build the product, take a look at what's open right now.
What should social help you achieve next quarter?
Tell us the priority. We'll go through your current social and strategy with you, then show you where the biggest gaps and opportunities are.
Book a Social System ReviewFree. No preparation needed.
Partner Ecosystem
One network. Every specialist your company will ever need.
Social is one part of your growth. Around it sits a closed, vetted network of B2B SaaS specialists in product marketing, SEO, paid, PR, outbound and video. You don't search for vendors. You get introduced, with context.