
B2B SaaS Positioning Doesn't Work Until It Changes What You Build, Sell and Say
Most positioning work stops at the document. Anthony Pierri (Fletch PMM) and Mad Magnet on the marketing, sales, and product decisions it's supposed to change.
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Editor's pick · MAD Talks episode 01

Most positioning work stops at the document. Anthony Pierri (Fletch PMM) and Mad Magnet on the marketing, sales, and product decisions it's supposed to change.
Read itRun them next quarter

A feature launch on social is a distribution plan, not a post. Launch tiers, three buyer sentences, the people your buyers already trust, the brief and kit, a launch day run sheet and the 30 days after, with examples from Supabase, Notion, Gong and Clay.
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Every role in a B2B SaaS company reaches a different buyer with a different kind of credibility. What the CEO, CTO, product, marketing, sales, customer success and the company page should post, with examples from Clay, Deel, Ramp, Supabase and Gong.
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I've run social for 50 consumer brands, including a retail brand with 200 stores and more than 250,000 followers. What B2B SaaS should take from brands that sell physical products: drops with real art direction, one audience at a time, creators, faces, comments and speed. And what to leave behind.
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